Information Collection & Use
In order to use some features of this web site, you must first create a user name and password. During registration you are required to give contact information (such as your email address). We use this information to contact you about the services on our site in which you have expressed interest. We will notify you when your user account has been created.
Parkway Wine & Liquor is the sole owner of the information collected on parkway. Parkway Wine & Liquor collects personally identifiable information from our users at several different points on our Web site.
If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).
We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
Communications from the Site
We will occasionally send you information on products, services, or events. You can sign up for these emails from us on your account page. Out of respect for your privacy, we present the option not to receive these types of communications.
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account.
We store information that we collect through cookies to create a 'profile' of your preferences. We do not tie your personally identifiable information, or your purchasing history, to information in the profile. We share your profile with other third parties in aggregate form only. We do not link aggregate user data with personally identifiable information. We DO NOT share personally identifiable information with third parties.
We use an outside shipping company to send orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.
We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on your account page.
If you no longer wish to receive our newsletter and promotional communications, we offer an opportunity to opt-out of certain communications on our customer account page, or you may contact us at 901-753-8700, by Email, or Parkway Wine & Liquor, 420 S. Germantown Parkway Suite #101 Memphis, TN 38018.
We employ a software technology called clear GIFs that help us better manage content on our site by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. We use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see Choice/Opt-out.
Links to Other Sites
This Web site contains links to other sites that are not owned or controlled by Parkway Wine & Liquor. Please be aware that we, Parkway Wine & Liquor, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.
Access to Personally Identifiable Information
If your personally identifiable information changes you may edit it by making the change on your account page, by Email, or by contacting us by telephone or postal mail at the contact information listed below.
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Changes in this Privacy Statement